JBM was guest of honour at the Saffron Sports Lunch

The Saffron Business Forum Annual Sports Lunch, supported by Tughans, returned for its ninth year on Friday 15 May at the Crowne Plaza Belfast, welcoming 620 guests for an afternoon celebrating sport, culture and community.

Hosted by Paul McErlean, the event featured special guest Jimmy Barry-Murphy, one of the most iconic figures in GAA history. In conversation with interviewer Shane Elliott, the Cork legend shared reflections on an outstanding career which included five All-Ireland Senior Hurling Championship medals, an All-Ireland Senior Football Championship title and significant success as Cork senior hurling manager.

The audience also enjoyed hearing from renowned musician, producer and cultural leader Dónal O’Connor, whose contribution to Irish traditional music and the arts continues to have an international impact through initiatives such as Belfast TradFest.

Guests were then treated to a closing musical performance from Ceev, rounding off another memorable edition of the annual event.